Privacy Policy
Last updated: March 1, 2026
Braids & Lace ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website braidsandlace.com and make purchases from our store.
Information We Collect
We collect information you provide directly to us, as well as information collected automatically when you use our services:
Personal Information
- Name, email address, phone number, and shipping/billing address when you place an order or create an account
- Payment information (processed securely through our payment provider — we do not store card details)
- Communication preferences and correspondence when you contact us
- Account credentials if you create a Braids & Lace account
Automatically Collected Information
- Device information (browser type, operating system, device identifiers)
- Usage data (pages visited, time spent, click patterns, referring URLs)
- IP address and approximate geographic location
- Cookies and similar tracking technologies (see our Cookie Policy)
How We Use Your Information
We use the information we collect for the following purposes:
- Process and fulfill your orders, including shipping and payment processing
- Send order confirmations, shipping updates, and delivery notifications
- Provide customer support and respond to your inquiries
- Personalize your shopping experience and show relevant product recommendations
- Send marketing communications (only with your consent — you can unsubscribe anytime)
- Manage your Crown Royalty Club membership and rewards
- Improve our website, products, and services through analytics
- Detect and prevent fraud or unauthorized activity
- Comply with legal obligations
Third-Party Services
We may share your information with trusted third-party service providers who assist us in operating our business:
- Payment processors (Stripe, PayPal) to securely process transactions
- Shipping carriers (USPS, UPS, DHL) to deliver your orders
- Email services to send transactional and marketing communications
- Analytics providers (Google Analytics) to understand site usage
- Customer support tools to manage and respond to inquiries
These providers are contractually obligated to protect your data and may only use it for the specific purposes we have engaged them for. We do not sell your personal information to third parties.
Your Rights
Depending on your location, you may have the following rights regarding your personal data:
For All Customers
- Access, update, or delete your personal information through your account settings
- Unsubscribe from marketing emails via the link in any email
- Request a copy of your data by contacting us
GDPR Rights (EU/UK Residents)
- Right to access your personal data
- Right to rectification of inaccurate data
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Right to lodge a complaint with a supervisory authority
CCPA Rights (California Residents)
- Right to know what personal information is collected, used, and shared
- Right to delete personal information
- Right to opt out of the sale of personal information
- Right to non-discrimination for exercising your privacy rights
Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. This includes SSL/TLS encryption for data in transit, encrypted storage for sensitive data, regular security assessments, and access controls limiting who can view your information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
Children's Privacy
Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that a child under 16 has provided us with personal data, we will take steps to delete that information promptly.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we will notify you by updating the "Last updated" date at the top of this page and, where appropriate, sending you a notification via email. We encourage you to review this policy periodically.
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us:
- Email: privacy@braidsandlace.com
- Contact Form: braidsandlace.com/contact